Friday, March 29, 2013

Scion Celebrates 10th Birthday with Limited Edition Versions of Entire Range

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Founded in 2002 by Toyota's North American division to appeal to Generation Y (born from the mid-1970s to the early-2000s) and young (or young-at-heart) consumers in general, Scion has reached its 10th birthday since it launched its first cars into the market, the boxy looking xA hatchback and xB wagon, in 2003.As would be the case with any other company selling products, Scion is celebrating its first decade in life with the launch of a limited edition series. In particular, the Japanese carmaker announced at the New York Auto Show that it will release a limited-production version of each vehicle in its lineup called the "Scion 10 Series".
Every Scion 10 Series car, which include the FR-StC, iQ, xB and xD models, will be painted a special premium color named "Silver Ignition", and will come equipped with LED-illuminated exterior badges that light up when the driver unlocks the car, silver seat belts, a solar-powered illuminated shift knob, a sequentially numbered interior badge and the Scion name illuminated on the dash before fading to reveal the number 10.
In addition, the special edition xB, iQ, and xD will feature unique alloy wheels in a graphite finish, while the Scion 10 Series FR-S will come fitted with HID headlamps with integrated LED daytime running lamps, dual automatic climate controls and a smart key with push-button start ignition as standard.
Scion said the unique anniversary models will number a total of 10,000 vehicles, with sales to begin in June.




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