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MONDAY, OCTOBER 29, 2012 As they say, men are just boys who haven't grown up, and what man doesn't have fond memories of Hot Wheels cars from his childhood years? With this in mind and after toying around with the idea for a few years, General Motors and Mattel joined forces to build the new 2013 Camaro Hot Wheels Edition, which we first told you about over the weekend.“Millions of us grew up playing with Hot Wheels,” said Chris Perry, vice president of Chevrolet Marketing. “Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages.”
The production model follows last year's concept and it will make its debut at this week's 2012 SEMA Show in Las Vegas, before it goes on sale in the first quarter of 2013 for a limited production run.
“It’s been nearly 20 years since I started designing cars for Hot Wheels and I have yet to drive one home,” said Felix Holst, vice president of creative for the Mattel Wheels Division. “Personally, I can’t wait to open the doors and see the Hot Wheels Camaro sitting in the garage.”The Custom Camaro 1:64-scale toy car from 1968 was one of the original 16 Hot Wheels issued by Mattel and is considered today as one of the most valuable of the series among collectors. This is the first time that a full-size, production Hot Wheels car has been offered for sale by any manufacturer.
With the exception of the oversized logos on seats, the 2013 Camaro Hot Wheels Edition looks tastefully done as it echoes the styling cues of the toy series without going overboard.
Available in coupe and convertible body-styles in both 2LT V6 and 2SS V8 trims, the special edition model comes in a Kinetic Blue exterior color with two-tone matte hood and rear taillight panel “blackout” graphics, red accent stripes on the front ZL1-sourced front grille, and flame decals on the rear fenders.
Other exterior features include the unique black 21-inch wheels with red outline stripe, Hot Wheels grille, decklid and front fender logos, a ground effects package, including front splitter and rocker treatment, a ZL1 rear spoiler (for coupe models).
On the inside, the Camaro gets a black leather-trimmed interior accented with red and black seat stitching with the Hot Wheels logo embroidered on the front seats, Hot Wheels-style flame decals on the door panels, and Hot Wheels Edition sill plates.
The Hot Wheels Edition will be offered as a $6,995 optional package on the 2013 Camaro.
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